For BRXS, the challenge was to turn the abstract idea of saving and investing into a concise visual narrative that could be understood almost instantly.

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The film begins with familiar metaphors — a piggy bank, wallet, ATM and safe — representing different ways of thinking about money and saving. A slamming safe door marks the turning point: money stops disappearing and becomes the foundation for something that can grow. From its surface, an entire city emerges, introducing BRXS and its connection to real estate investment.

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I developed a playful visual language of rounded forms, simple geometry and smooth motion, drawing from the existing BRXS identity while translating it into a three-dimensional world. Voice-over, animation and transitions were designed together to keep the story clear, rhythmic and engaging.

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My role covered concept development, art direction, visual storytelling, 3D and motion design.