Permano
The concept for Permano was built around four defining qualities of the product — Natural, Hydrating, Scented and Sanitizing — translated into a continuous visual journey.
Rather than treating each feature as a separate vignette, I developed a sequence in which the bottle travels seamlessly from one world into the next. Each environment takes its color palette from the product itself, giving every chapter a distinct atmosphere while maintaining a coherent visual language throughout.
A recurring porous stone structure became the connecting element between these worlds. Its form and engraved typography remain consistent as the surrounding materials, colors and environments transform around it.
My role covered concept development, art direction, 3D and motion design, creating a playful product film where transitions become part of the storytelling and each new world reveals a different aspect of Permano.
Project info:
client: Permano
year: 2021
type: commercial
Expertise:
full production, art-direction, 3D modelling, animation, materialization, post-production
Collaborations:
none
The Making Off
The visual development began with research into a language that could connect Permano’s identity with a playful, tactile narrative. From there, the environments were built through a mix of parametric modelling and animation — including procedural stone formations and custom-rigged plants.
The process also extended beyond 3D. To give the film a more physical quality, I recorded a real Permano bottle rolling across concrete, capturing the texture and rhythm that became part of the final sound design.
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