Created for a Ray-Ban retail space, this anamorphic installation uses two screens — one on the wall and one on the ceiling — to create the illusion of a single 3D world extending through the architecture.
 

The effect required an accurate reconstruction of the store in 3D and careful exploration of the viewing position. From one precise perspective, the two displays align, allowing objects to move seamlessly between surfaces and appear to occupy the physical space.
 

The long, narrow format became part of the creative direction. I designed the animation to travel dynamically across the full canvas, using the movement of the glasses to reveal product details while connecting both screens into one continuous composition.
 

My role covered art direction, spatial concept development, 3D and motion design, balancing the technical constraints of anamorphic perspective with the energetic visual language of Ray-Ban.